ABOUT BORN TO STAND OUT
Why fit in? You were born to stand out.
We’re here for the misfits, the rebels, the rule-breakers—the ones who get a thrill from coloring outside the boundaries.
We celebrate that spark, that curiosity, and we bottle it—literally. We believe in asking questions.
We believe in doing things differently.
We believe in you.
- BORN TO STAND OUT

If you’re tired of autopilot living… If you’re done asking for permission to be yourself… If you’re ready to step outside your comfort zone...
We made BORNTOSTANDOUT® for you.
Because at the end of the day, who wants to spend a lifetime just blending in? Under all the glossy design and carefully blended scents lies a simple truth: we’re here to help you express you.
‘To the misfits, to the dreamers - If you’ve ever felt a little weird, a little too much or not enough - BORNTOSTANDOUT® is for you.’
Jun Lim - Founder, BORNTOSTANDOUT®